Starting a Business

First Customers

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Articles in this topic

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How to Get Your First Clients as a New Business

No track record, no referrals, no budget - here is the practical sequence UK founders use to land their first clients in the first 90 days of trading.

Updated 19 May 2026 · 9 min read

Common questions in this topic

How do I build trust with new customers?
What is a target customer?
How do I ask for customer referrals?
What is customer discovery?
What is word of mouth marketing?
What is a value proposition?

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